The market is ever-changing. A hurricane or a pandemic or economic depression in one part of the world, all this affects businesses everywhere. One more thing that can affect a business is the changing trends. All these factors can work against your business and its success if you are not careful about it.
Therefore, knowing the current trends and understanding what is working for most businesses during a crisis or otherwise is imperative. Staying in the loop will help you make the best of every trend or change that may work for your business. Marketers have to keep their eyes open if they wish to make the best of every trend, technology, or so on. Here are some of the latest trends that can help you change or edit your business strategies to meet the modern world.
- Work on your email marketing
Almost all businesses are struggling with getting customers to their shops or online stores. One thing that can is email marketing, which is not a dead trend. Quite the opposite, as if you plan an email marketing campaign in the right manner, it can grow your customers and sales number.
Work on building an email list. Have a subscription form at a place where people can see it. Offer a free eBook or a discount so that customers sign in.
Use the Canva newsletter template to send a consistent and appealing newsletter to all your customers. Also, keep it short and informative.
- Using unconventional social media channel for B2B
Both B2B and B2C companies use social media to drive traffic to their business. But while B2C firms have tons of options, a B2B company sticks to Twitter or LinkedIn. But in 2020, you can change your approach towards this.
A B2B company can use other social media channels that may be quite unconventional for them. However, with proper strategies and careful planning, you can work them in your favour. Use:
Instagram has over 1 billion active users. A lot of these users visit a business page. Take inspiration from life at IBM that shows the fun side of employees and more.
Reddit, Tik-Tok, and Snapchat are some other fun apps that a B2B firm can use for their unconventional social media marketing strategies.
- Work from home is the new normal
The pandemic forced people to work remotely for the unforeseeable future. The firms and enterprises which believed that work from home leads to decrease in productivity are proven wrong. Hence, this is one trend that will stretch the whole year and maybe the coming year too.
As a business, you have to give this trend a though and see the positive implications it has on your brand.
- Personalized customer services
The emphasis on personalized customer service is now more than ever. All individuals love when they get recommendations for products similar to what they bought or searched for. It helps increase profit revenue of a business, and the customer is more likely to work with you again. So, try to up your customer services just like Amazon.
- Keep an eye on the market for new opportunities
The economic depression and pandemic have led to the downfall of many businesses. But don’t lose hope, as many opportunities are lurking if you pay attention. If you need financial aid, it is there. If you want to re-think your marketing strategies, there is a whole list of things you can do. Also, if you plan your business strategies carefully, you will find new opportunities to succeed in your business.
No business strategy can work every time for you. That is why keep changing these according to what is happening in the world. For instance, a lot of businesses are changing their strategies due to the ongoing pandemic. As that is the only way to survive the pandemic. So, think about these trends and insert them in your plans if necessary.