Sports technology platforms are expected to grow rapidly in next decade

Over the next decade, sports technology platforms are going to become more integrated with a variety of different activities. Alongside offering informative videos, sports technology can gather and process a range of data, in order to improve the performance of individual athletes as well as entire teams.

Sports technology can be used to ensure that an athlete is receiving the best quality coaching in order to reach their full potential. Coaching platforms can efficiently provide a variety of strategies and exercises from a netball drill video, to a fully detailed training plan. All of this can be accessed easily via a smartphone.

Endorsed by professionals

Professional athletes and teams, especially within football have been amongst the first to adopt sports technology. They have recognised the benefits available and have invested in order to continually improve their performances and gain a competitive advantage. This has been a significant factor in the growth of the market to date, as professional teams have both the funds and the desire to invest to improve overall results.

A useful tool for everyone

Importantly, such technology isn’t just reserved for professional athletes. It can be implemented at all levels to ensure that an individual’s maximum potential is realised. Whether you are coaching a team and need access to a variety of training plans or you are a personal trainer working one-on-one or with children’s sports teams, sports technology can be a useful tool.


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Many sports platforms are able to integrate with fitness technology. Technology can measure strain on individual joints and muscles as well as, for example, tracking the effectiveness of a racket swing. This means that meaningful data can be collated and analysed in order to identify areas for improvement and to measure personal fitness levels. This data will allow coaches to develop personalised strategies for each individual and easily monitor the results over a period of time, to measure its effectiveness.


By 2021, the value of the sports technology market is estimated to reach $864 million. This is driven by the adoption of smartphones in vast numbers, as well as the evolution of sports technology itself. As platforms mature, the technology will become more affordable, allowing more individuals to be able to access its benefits.