Keyword research is the first important step in creating an SEO campaign. It is considered the bread and butter of online marketing and must be your priority. If you are new to SEO, you must have come across keyword research a lot of times. But have you ever thought why do people depend on it so much? If you were thinking to skip this step- do not! Every time someone searches the internet, they use keywords. In this article, we will explain what keywords are and why are they important.
What is a keyword search?
A keyword search is the words used by online users to find what they are searching for. If you are searching for a new pair of trainers, you might search for “white trainers for women” or “Nike blue trainers for women.” These are termed as keywords. Some keywords are short whereas some are long.
If keywords are what customers are putting into their devices, then keyword research is what businesses must do. Businesses must do keyword research to find what keywords their target audience is using. If you do not have an idea about what people are searching for, then how are they going to find you?
But it is not just the users who are searching for keywords. Google and various other search engines will read the content published on your site to find keywords and rank you for those keywords. This is the start of SEO.
Why Is Keyword Research So Important?
The foundation of any marketing strategy wholly depends on keyword research. Optimized by search engines keyword is performed to find phrases and words that users are looking for on Google and other important sources. As keywords have a rising focus on the searcher’s intent, a great deal goes into understanding the search of an audience. You can use Google search console for search traffic & keyword.
Keyword research can be performed by using various tools which allows the marketers to identify the best keywords for customers by showing pertained search terms and suggesting important metrics like keyword difficulty and search volume.
By conducting keyword research, search volume tells us how established a certain keyword is, while keyword difficulty shows how hard it will be to rank for that term depending on the current rankings along with your competitor sites. Therefore, keyword research is one of the most important and great return activities performed by any online marketing agency through search engine optimization. Ranking for the right keywords can make or break your site’s performance in the whole use of search engines.
1. Focus on your audience
Keyword research is done for the audience and towards the customer. By focusing on your customer and then using keyword data to bluff those ideas will make more successful campaigns that focusing on inconsistently random keywords.
2. Find the right keywords
The right keywords are usually things like products, services, or other topics your website addresses, as those be used as seed keywords for your research. Moreover, those keywords can be entered into a keyword research tool to find average search volume and the same keywords. By doing this, marketers can find out which keyword variations are most popular among customers. It is beneficial to target the audience with what they are looking for. By using search volume, it is easy to focus on specific keywords that shall offer the website a strategic benefit.
3. Finding search volume
Long-tail keywords take up top 10 results for high-volume keywords, so going after similar keywords can be like climbing an uphill battle for ranking. Instead, for higher search volume long-tail keywords can be used for organic ranking success against better competition. In most cases, it may be most beneficial to focus on certain, lower competition search terms instead of higher.
4. Using keywords all over the content
By integrating keywords on every single optimized page of your website, meta titles, URL, and descriptions can help in attracting people towards your content. With well-written content, the site can reach the paramount of SEO strategy. Often, Google rewards sites that provide the maximum value to visitors by using keywords in H1 and H2 headings.
5. Keywords used in the market
By focusing on high-volume keywords that the competitors are not at present raking for shall bid high rankings for you. Apart from the keywords from that, keywords from competitors also should be prioritized for support ranking. Such an aggressive strategy can help you to compete for keywords that your competitors at present performing with.
6. Value of keywords
The value of the keywords can be found and metrified by specific tools that help SEO marketing agencies to find the right keywords for customers. Tools like,
Google keyword planner- This has been one of the most common points for SEO keyword research. However, keyword planner has some restrictions on search volume data by combining keywords into large search volume range groups.
Moz keyword explorer- By inputting a keyword in the keyword explorer tool can help in generating information like SERP features and monthly search volume. This tool brings out correct search volume data by making use of live clickstream data. Also, it can help you to narrow down your keyword choices to the phrases with the best ranking. With a high keyword score, the harder it would be to rank.
Answer the Public- As it is a free keyword research tool, it shows commonly searched questions around a certain keyword.
Google Trends- A keyword trend tool is one of the best tools for finding variations of seasonal keywords.
The significance of keyword research comes with SEO marketing, making it one of the effective methods used in online marketing.
How to do keyword research
As a business owner who wants to make his mark on the digital market, the right keyword research would be the best choice for finding success. If you are not good at keyword research, then you can join Digital marketing training in Bangalore. The following defines important considerations and steps to take that will put you on the correct track. These are:
1. Developing your list of keywords
Just by putting yourself in the shoes of your targeted customers, you can make a list of keywords that can be used to find products and services you are providing. Initially, this list can be filled by smart instincts or what you think people will use to look for the type of products and services your website can provide. Think about what, how, why, where, and other potential questions your targeted audiences may be using.
2. Streamline your list by using a keyword research tool
Various keyword research tools can help you sort through your first list of keywords to find which phase has a correct combination in terms of relevance and demand to search engine results.
3. Improve your shortlisted list using keyword suggestions
If you have shortlisted a streamlined list of keyword phrases, you can refine your list more by using keyword suggestion tools that your keyword research tool may have included. The tool can assist you in refining your initial list by offering you better ideas on how your targeted viewers add, arrange, or subtract words from keyword phrases during the real searches. However, you must be careful in your refinement procedure to make sure that your final selections are not only related to your site’s content but must define what your content is all about.
4. Be careful while using broad keywords
Many online users use broad keywords like “buffet restaurants” during searches, but aiming your campaign using these broad keywords will give you a lot of competition. There is a large possibility of attracting audiences that may not be as targeted as you imagine, and therefore will not bring you new business. Broad keywords are useful for those businesses who target customers across the world. But if your business is situated in a specific state or city, adding specific cities or places in combination with your keyword like “Los Angeles Buffet Restaurants” or “Buffet Restaurants in Los Angeles” can bring you improved and more targeted results. Using more precise phrases can attract a lower search volume. However, these types of searches are the type of leads that your site must be attracting- the type that would convert to paying clients.
5. Use keyword research for certain products or services that you offer
Your brand or business may be offering products or services under various classifications or categories. You must perform separate keyword research for each of these categories, mainly targeting a specific product or service. This may be a bit difficult task mainly if you have an eCommerce website that features numerous categories. However, targeting your keywords this way will provide you a high chance of attracting targeted leads who are looking for the exact type of products featured in a specific category.
6. Boost Long tail keywords
The ultimate consideration while doing keyword research is to use long-tail keywords. This kind of keyword typically does not have a lot of searches but the person who is performing the search using long-tail keywords usually has a certain problem in mind that he or he must solve. The idea is to target as many relevant long-tail keywords as possible in your content that will help you to attract highly targeted visitors to your website. Generally, long-term keywords have a certain intent to them, to recognize long-tail keywords in your market you must add more words to our root keywords.
Keyword research is the initial step in any digital marketing campaign, but it must be an ongoing process. You must keep checking your keyword and find out how your website ranks compared to your competitors.
After keyword research, curate content and design pages focused on those keywords. Merged with different SEO strategies, this can help you to rank and help people find your website.