A brand with useful content and unique products is destined to gain the attention of the audience. That doesn’t mean that the efforts end there. You need to make constant efforts to convert prospective customers into loyal ones. Choosing how to optimize and use the metrics according to your website and brand plays a vital role in your success. Of the many different ways through which a website can augment their rates of conversion and retention, we are going to discuss some of the most important analytics metrics. They can help you improve your brand and website immensely. We would suggest reading online to stay well equipped with the recent knowledge regarding SEO because the merits keep changing. Check out hughesnet satellite internet and subscribe to a package to read the informative blogs about SEO.
Generally, SEO success is considered a difficult task to track, which it shouldn’t be. To gauge the potential and success of your efforts, consider tracking these top five SEO metrics.
- 1. Organic traffic
- 2. Bounce rate
- 3. Keywords
- 4. Backlinks and referring domains
- 5. Pages per session
- Organic Traffic
One of most primary goals of an SEO strategy is to generate more and more traffic to your website through organic search. Since traffic from organic search is free, you need to figure out how well is your organic traffic doing. Go to Google Analytics and then, Acquisition >Channels > Organic Search. In the first column, you will see Sessions. That’s exactly the number that you need to track. Sessions (as defined by Google) are the number of interactions that occur on your website in a given frame of time. To effectively evaluate the performance of your campaigns, try looking at the following three time frames:
- Weekly Data: It will let you see how the traffic is changing over a short period of time. It can be useful when you are introducing some major changes in your website, for instance, launching an innovative content campaign.
∙ Monthly Data: To gauge the long-term effects of your SEO strategies and campaign, you need to take a monthly review too. Since Google’s algorithms keep changing often, it’s hard to draw conclusions with the weekly data. SEO is a comparatively slower process than the regular marketing efforts so you get to see the effects slowly.
- Yearly Data: It is useful to evaluate long-term trends of your campaign. If your business is impacted by seasonality, year-over-year data becomes more significant. One instance is selling winter clothing.
- Bounce Rate
Bounce rate is the percentage of the single-page sessions in which the visitor left your website right from the home page, without any interaction with the page. Bounce rate is a great way to measure the user engagement on your site. A low bounce rate indicates that the visitor found your site interesting and useful. It is a good idea to set up event tracking. It will help you measure the success of a site. To see your bounce rate, go to Acquisition> All Traffic > Channels. See the overall bounce rate in the fourth column for ear channel such as, paid, organic, etc.
- Keywords
The classic and most significant SEO KPI (Key performance indicator) is the keyword rankings. It is a critical part of the SEO campaign to rank important keywords well. High ranked keywords will help to drive more and more traffic to your website. Make use of the great tools available for conducting keyword research. Then you need to track your website’s rankings for them over a period of time. Use Google Search Console to figure out keywords that are driving good traffic to your site. Since it’s a free platform, it is highly recommended that you set up your website on it.
In the Search Console, if you want to see your keywords, go to Search Traffic > Search Analytics. You can do many things with the search analytics, but if you are only interested in the keywords, tick off Clicks, Position, and Queries boxes.
- Backlinks and Referring/linking Domains
Along with relevant content and quality, backlinks are the most significant ranking factor in SEO. Therefore, it is important to track backlinks that point to your site. The total number of backlinks is significant. For instance, if you have 30 backlinks and the first result on Google has 30,000, it is almost impossible to outrank them.
The quality and relevance of the sites that link to you also matter. For instance, if you are a surgical company and you are getting hundreds of backlinks from a site that sells air tickets, Google will consider the links to be spam. It can even penalize you for that. The same is true if you are getting backlinks from spam websites.
A diversity of the linking/referring domains is also significant. Search engines examine both, total backlinks and the number of websites that link to you. A thousand backlinks from 400 websites is better than two thousand backlinks from just two websites.
- Pages per Session
The higher number indicates that users are visiting multiple pages on your site, which is a good thing. It is a representative of how effective your site funnel and navigation is, and that’s exactly why it is important. It also tells how appealing your content is. If your pages per session number is low, it indicates that the content is not engaging enough. Which is why people are seeking other pieces. It can also tell that the navigation is poor, users are unable to find content, and they decided to leave.
To see this important metric, go to Acquisition > All Traffic > Channels. The fifth column, next to bounce rate shows the pages per session for different traffic channels.
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